Founded in 1975 by Bob and Sylvia Caldwell in Spartanburg, South Carolina, Greenleaf began as something completely different-a wholesale greenhouse business. Bob and Sylvia took a bold step and launched their wholesale greenhouse in Spartanburg, Sout

<h2 id="from-greenhouse-to-home-fragrance-our-50-year-journey">From Greenhouse to Home Fragrance: Our 50-Year Journey</h2><p>Founded in 1975 by Bob and Sylvia Caldwell in Spartanburg, South Carolina, Greenleaf began as something completely different-a wholesale greenhouse business.</p><h2 id="how-it-all-started">How It All Started</h2><h3 id="the-entrepreneurial-leap-1975">The Entrepreneurial Leap (1975)</h3><p>Bob and Sylvia took a bold step and launched their wholesale greenhouse in Spartanburg, South Carolina. Like many greenhouse businesses, they faced the challenge of highly seasonal revenue-busy during planting season, slow the rest of the year.</p><h3 id="a-scented-discovery">A Scented Discovery</h3><p>Looking for a way to offset the seasonal nature of their business, Sylvia returned from a craft show with a small packet of scented vermiculite. That simple discovery sparked an idea.</p><p>In the basement of their home, using Sylvia&apos;s harvest gold Sunbeam Mixmaster kitchen mixer, they developed something new: <a href="https://greenleafgifts.com/collections/sachets"><strong>the first scented envelope sachet</strong></a><strong>.</strong></p><h3 id="an-unexpected-success">An Unexpected Success</h3><p>What started as a side product to balance seasonal sales launched Greenleaf into home fragrance-and grew their small business far beyond anything they could have imagined.</p><h2 id="our-roots-in-independent-retail">Our Roots in Independent Retail</h2><p>From the very beginning, <strong>independent retailers</strong> have been our preferred way of distributing products. We&apos;re incredibly grateful for the trust and loyalty of our retail partners over these many years.</p><h2 id="a-family-legacy">A Family Legacy</h2><p>Greenleaf remains <strong>family-owned</strong> to this day. We&apos;re especially proud to have third-generation family members now working in the business, carrying forward Bob and Sylvia&apos;s vision.</p><p>Our faithful and talented employees have been instrumental in building Greenleaf into what it is today-we couldn&apos;t have done it without them.</p><h2 id="celebrating-50-years">Celebrating 50 Years</h2><p><strong>In 2025, we&apos;re celebrating our 50th anniversary.</strong> From a basement kitchen mixer to a thriving home fragrance company, we feel blessed to have served customers and communities for half a century.</p><hr><p><strong>Key Milestones:</strong></p><ul><li><strong>1975</strong>: Bob and Sylvia Caldwell start wholesale greenhouse business in Spartanburg, SC</li><li><strong>Late 1970s</strong>: First scented envelope sachet created in home basement</li><li><strong>2011</strong>: Bob Caldwell, Jr. and Sarah visit Haiti; seeds of Greenleaf Cares planted</li><li><strong>2025</strong>: Celebrating 50th anniversary as a family-owned business</li></ul><hr><h2 id="our-location">Our Location</h2><p><strong>Spartanburg, South Carolina</strong> has been our home from day one. We remain rooted in the community where Bob and Sylvia first started their greenhouse business five decades ago.</p><h2 id="what-makes-us-different">What Makes Us Different</h2><ul><li><strong>Family-Owned</strong>: Third generation now working in the business</li><li><strong>Independent Retail Focus</strong>: Supporting local shops and boutiques since 1975</li><li><strong>Community-Minded</strong>: Giving back through initiatives like Greenleaf Cares</li><li><strong>Made in America</strong>: Fragrances developed and products made in Spartanburg, SC</li></ul><hr><h2 id="frequently-asked-questions">Frequently Asked Questions</h2><p><strong>When was Greenleaf founded?</strong><br>Greenleaf was founded in 1975 by Bob and Sylvia Caldwell.</p><p><strong>Where is Greenleaf located?</strong><br>We&apos;re headquartered in Spartanburg, South Carolina, where we&apos;ve been since day one.</p><p><strong>Is Greenleaf still family-owned?</strong><br>Yes! We remain family-owned with third-generation family members now working in the business.</p><p><strong>What was Greenleaf&apos;s first product?</strong><br>Our first home fragrance product was a <a href="https://greenleafgifts.com/collections/sachets">scented envelope sachet</a>, created by Sylvia Caldwell using her kitchen mixer in the basement of their home.</p><p><strong>How did Greenleaf go from greenhouses to home fragrance?</strong><br>Looking to offset the seasonal nature of their greenhouse business, Sylvia discovered scented vermiculite at a craft show and experimented with creating scented sachets-launching an entirely new direction for the company.</p><hr><p><em>From a small greenhouse business to a beloved home fragrance brand-thank you for being part of our 50-year story.</em></p>

The History of Greenleaf

Greenleaf Cares is our commitment to making a difference beyond fragrance. 3% of every purchase goes directly to fighting human trafficking. When you buy Greenleaf products, you're not just bringing beautiful scents into your home—you're helping brea

<h2 id="what-is-greenleaf-cares">What is Greenleaf Cares?</h2><p>Greenleaf Cares is our commitment to making a difference beyond fragrance. <strong>3% of every purchase goes directly to fighting human trafficking.</strong></p><p>When you buy Greenleaf products, you&apos;re not just bringing beautiful scents into your home&#x2014;you&apos;re helping break the cycle of human trafficking and supporting survivors.</p><h2 id="how-it-works">How It Works</h2><ul><li><strong>3% donation</strong>: A portion of every product sold supports anti-trafficking efforts</li><li><strong>Automatic contribution</strong>: Your purchase automatically contributes&#x2014;no extra steps needed</li><li><strong>Verified impact</strong>: Funds go directly to organizations working to end human trafficking</li></ul><h2 id="our-partner-organizations">Our Partner Organizations</h2><p>Greenleaf Cares supports four trusted organizations leading the fight against human trafficking:</p><p><a href="https://www.setfreealliance.org/"><strong>Set Free</strong></a> works with in-country partners to rescue children, provide clean water, host medical clinics, and plant churches to make disciples of Christ&#x2014;believing in a world where all are set free.</p><p><a href="https://restavekfreedom.org/"><strong>Restavek Freedom</strong></a> is dedicated to ending child slavery in Haiti. &quot;Restavek&quot; is a Haitian term referring to an exploited child abused for labor.</p><p><a href="https://www.venture.org/"><strong>Venture</strong></a> addresses human trafficking, refugee crisis, extreme poverty, and religious and gender-based persecution. Through local leaders, Venture provides rescue and safety, health and hygiene, education, agribusiness, and food security.</p><p><a href="https://switchsc.org/"><strong>SWITCH</strong></a> is a grassroots organization leading a movement to end human sex trafficking and sexual exploitation in the Upstate of South Carolina, founded in 2012.</p><h2 id="why-human-trafficking">Why Human Trafficking?</h2><h3 id="the-story-that-started-it-all">The Story That Started It All</h3><p>In 2011, Greenleaf President Bob Caldwell, Jr. and his wife Sarah traveled to Haiti on a mission trip that would change everything. There, they met three children who shared their stories about life in restavek&#x2014;a Creole word meaning &quot;to stay with.&quot; But for these children, that definition was incomplete. It was actually modern day child slavery.</p><p>One of them, a 17-year-old boy named Robert, began to weep as he told his story. Unable to continue, Bob embraced him. In that moment, Robert whispered four simple words that would inspire something truly meaningful:</p><p><strong>&quot;Make my story matter.&quot;</strong></p><p>Those words planted the seeds of Greenleaf Cares. Bob and Sarah returned home knowing they had to do something. At Greenleaf, we believe that home should be a place of safety and comfort for everyone&#x2014;and that&apos;s why we&apos;re committed to helping ensure more people can experience the security and peace that everyone deserves.</p><h2 id="learn-more">Learn More</h2><p>Visit <a href="https://www.greenleafcares.com/"><strong>www.greenleafcares.com</strong></a> to discover more about our partnerships and the impact your purchases are making.</p><hr><p><strong>Key Facts:</strong></p><ul><li>Initiative Name: Greenleaf Cares</li><li>Donation Amount: 3% of every purchase</li><li>Cause: Fighting human trafficking</li><li>Partner Organizations: Set Free, Restavek Freedom, Venture, SWITCH</li><li>Website: www.greenleafcares.com</li><li>Applies to: All Greenleaf product purchases</li></ul><hr><h2 id="frequently-asked-questions">Frequently Asked Questions</h2><p><strong>Do I need to do anything special to contribute?</strong><br>No. Every Greenleaf purchase automatically includes the 3% donation.</p><p><strong>Which products support Greenleaf Cares?</strong><br>All Greenleaf products contribute to Greenleaf Cares.</p><p><strong>Can I learn more about the organizations you support?</strong><br>Yes. Visit <a href="https://www.greenleafcares.com/">www.greenleafcares.com</a> for detailed information about our partnerships and impact.</p><hr><p><em>When you buy Greenleaf products, you are helping break the cycle of human trafficking.</em></p>

ABOUT GREENLEAF

The History of Greenleaf

About Greenleaf Cares